Google is a publicly traded company
United States, play a role in Internet search, Cloud Computing, as well as
online advertising technology & software. Advantages of AdWords is nearly
all the profits of the company.
Google was founded by Larry Page and Sergey
Brin while they were students at Stanford University.
They both have a stake in
the company amounting to 16 percent. Initially, the company was formed as a
private stock company on September 4, 1998. IPO bidding began on 19 August
2004. Since its inception, the Mission of the company is "To organize the
world's Information and make it universally accessible and useful" (to
organize all the information in the world and make it accessible and useful to
everyone), and no official slogan is "Don't Be Evil" (Don't be evil).
In 2006 the company make the shift headquarters to Mountain View, California.
Google History
Developments since the company opened
has been conceived a range of products, mergers, and Alliance behind the search
engine company. The company offers online productivity software such as Office
suite, email, and social networking sites. Google's products also expanded to
personal computers, with application to browse the web, manage & edit
photos, and Instant Messaging. Google leads the development of Android, the
mobile operating system, Google Chrome OS web-based operating system, which is
found on a netbook-specific named Chromebook.
Google has an estimated one million
servers are already running in data centers around the world, and has processed
more than one billion searches and about twenty four petabytes of data of users
every day.
As of September 2009, Alexa lists the
main Google.com site (which focused on the United States) as the most visited
website on the Internet, and Google's website in the top one hundred other
international, as well as website-Google-owned website like YouTube, Blogger
and Orkut. Google is also ranked number two in brand equity, BrandZ database.
The dominant market position of Google acts as a source of lanan criticism on
this company's privacy concerns, copyright, and censorship.
Advertising
Most of Google's revenue comes from
advertising programs. For the financial year 2006, the company reported total
profits advertising for $ 10,492 billion and only $ 112 million in licensing
and other revenues. Google AdWords allows advertisers to display ads to the web
in Google search results and the Google Content Network, through a system of
pay-per-click or pay-per-view. Google AdSense website owners can also display
ads on their own sites, and get lucky every time an ad is clicked.
Application
Google is widely known because of its
Web search service, which was a major factor in the success of this company. In
August 2007, Google is a search engine on the web's most frequently used with as
much 53,6% market share, then Yahoo! (19.9%) and Live Search (12.9%). Google
has billions of web pages, so that users can search for the information they
desire, through the use of keywords and operators. Google has also been using
technology Web searches on other search services, including image search,
Google News, the price comparison site Google Product Search, Google Groups
Usenet archive, interactive Google Maps and more.
In 2004, Google launched a web-based
email service, Gmail gratisnya referred to as. Gmail features spam filtering
technology and the ability to use Google technology to search e-mail. Service
revenue by displaying ads from the AdWords service are included in the content
of an e-mail message that is displayed on the screen.
In early 2006, the company launched
Google Video, which not only allows users to search and view videos for free,
but also allows users to share content and media workers, including television
shows on CBS, NBA basketball games, and music videos. In August 2007, Google
announced that it will discontinue its video sales and rental programs and
offered refunds and credits Google Checkout for users who have bought the video
for themselves.
Google has also made some desktop
applications, including Google Earth, an interactive mapping program provided
by satellite and aerial photography covering the whole planet Earth. Google
Earth is considered to be very accurate and more detailed. Some of the major
cities have a clear picture that can be brought up as close as nearby-to see
vehicles and pedestrians clearly. As a result, there are a number of reasons
regarding the involvement in national security. Specifically, some countries
and military assumed this software can be used to see with clarity of
near-clear physical location damaged infrastructure, commercial and residential
buildings, bases, government agencies, and others. However, the satellite
images are updated infrequently, and are all available free of charge through
other products and even government sources (NASA and the National
Geospatial-Intelligence Agency, for example). Some people judge this argument
by stating that Google Earth is easily accessible as well when searching for
locations.
Some other products are available
through Google Labs, which was a collection of applications that are not
finished yet and is still in trial stages in order to be used publicly.
Google has been promoting their
products in a variety of ways. In London, Google Space was set up at Heathrow
Airport, showcasing a wide range of products, including Gmail, Google Earth and
Picasa. Also, a similar page was launched for American College students, under
the name College Life, Powered by Google.
In 2007, some reports state that Google
plans to launch their own mobile phone, possibly a competitor to Apple's
iPhone. On November 5, 2007, Google announced Android, a software platform and
operating system for mobile devices that are supported by the Open Handset
Alliance, a consortium consisting of 34 companies, software, hardware and
telecommunications which aims to develop open standards for mobile devices. In
September 2008, T-Mobile released the first mobile phone that runs on the
Android platform, the G1.
In October 2007, Google SMS service
launched in India and allows users to obtain business listings, film screenings
schedule and information by sending a short message.
Google also launched Google Chrome IE a
browser. The Browser is pretty fast and it looks minimalist
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